I spent more than 2 decades in car dealerships. Not selling cars, mind you — selling the idea that you needed a car. And I was very good at it. The difference between a customer who walks onto a forecourt and walks off with the right car at the right price, versus one who drives…
HP vs PCP car finance is one of the most Googled questions in the used car world and the answer you get in a dealership is almost never the honest one. Car finance is where dealerships make a significant chunk of their money. Not on the car. On the paperwork you sign after you’ve fallen…
Car dealer sales tactics are as old as the forecourt itself. Every profession has its scripts — doctors say “this might sting a little,” estate agents say “it’s got real potential” — but car dealers have an entire repertoire refined over decades. I know this because I used most of them. Not maliciously. That’s the…